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Privacy Policy

Last Updated: Jul 14, 2025

By using the website, you accept and agree to the practices this Privacy Policy describes. If you do not agree to any of the terms in this Privacy Policy, you should not use the website.

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We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data

Right to Modify

We update the Privacy Policy from time to time, so please review it regularly.  If we materially change our Privacy Policy, we will notify you by posting the updated policy on our website. Your continued use of our website will be deemed your agreement that your information may be used in accordance with the new policy.  If you do not agree with the changes, then you should stop using the website and notify us that you do not want your information used in accordance with the changes.

"Do Not Track" Requests 

Our website currently does not respond to "do not track" or similar signals. 

Third Party Websites 

Our website may contain links to other websites, including those of third parties.  While we seek to link only to sites that share our high standards and respect for privacy, we are not responsible for the privacy practices other websites use.  By accessing other third-party websites or applications through our website, you are consenting to the terms and privacy policies of those websites.  It is possible that other parties may collect personally identifiable information about your online activities over time and across different websites when you use our website.  Please review the policies of any third-party website to learn more.

Users Only of Legal Age of Majority

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 without verifiable parental consent, please contact us at privacy@martinellis.com.

Data Protection

To protect your Personal Information, we take commercially reasonable precautions and follow industry best practices to make sure your Personal Information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no data protection procedures are entirely infallible.  As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. Your use of the website and transmission of your information to our us thus is done entirely at your own risk.

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy. 

We generally retain data according to the guidelines below.

Data Retention Periods
Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet ActivityWe delete or anonymize data concerning your use of our website within 5 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card numberWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 5 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, PurchasesWe keep customer feedback and correspondence with our customer service for up to 5 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Online Identifiers, Internet ActivityWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, PurchasesWe retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers, General location dataWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Delivering Targeted Ads
  • For Any Other Purpose With Your Consent
  • Fulfilling Customer Orders
  • Meeting Compliance & Legal Requirements
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • To Evaluate or Conduct Any Merger, Acquisition, Sale of Any Line of Business, Change in Ownership, or Financing Transaction

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Service Provider vs. Third Party 

  • Service Provider: A vendor that uses personal information only to perform services for a business, under a contract that prohibits selling, sharing, or using the data for any other purpose.
  • Third Party: Any person or organization not acting as a service provider, and therefore not bound by contractual limits. They may use the data more freely, which can qualify as a sale or sharing under privacy laws.
Personal Information Sharing Categories
Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersAd Networks, Business Operations Tool, Commerce Software Tools, Data Brokers, Governance, Risk & Compliance Software, IT Infrastructure Services, Order Fulfillment Contractors, Point-of-Sale Platform, Sales & Marketing Tools, and Shipping ServicesAd Networks, Data Analytics Providers, and Shipping Services
Internet ActivityAd Networks, Consultant Contractors, Data Brokers, Sales & Marketing Contractors, and Sales & Marketing ToolsAd Networks and Data Analytics Providers
Commercial InformationBusiness Operations Tool, Commerce Software Tools, Data Brokers, IT Infrastructure Services, Order Fulfillment Contractors, and Point-of-Sale PlatformNone
Financial InformationBusiness Operations Tool, Commerce Software Tools, Data Brokers, IT Infrastructure Services, Order Fulfillment Contractors, and Point-of-Sale PlatformNone
Location InformationAd Networks, Data Brokers, and Sales & Marketing ToolsAd Networks and Data Analytics Providers

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.

Cookie NameProviderDuration
Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Cookie NameProviderDuration
__stidFirst Party1 Year
__stidvFirst Party1 Year
_dc_gtm_UA-73100446-1Google Analytics1 Min
_gaGoogle Analytics1 Year 30 Days
_gidGoogle Analytics1 Day
anjFirst Party2 Months 30 Days
auidFirst Party30 Days
aumFirst Party30 Days
sbjs_currentFirst PartySession
sbjs_current_addFirst PartySession
sbjs_firstFirst PartySession
sbjs_first_addFirst PartySession
sbjs_migrationsFirst PartySession
sbjs_sessionFirst Party31 Mins
sbjs_udataFirst PartySession
SCMFirst Party21 Days
SCM1001249First Party21 Days
SCMsasFirst Party21 Days
umFirst Party30 Days
uuid2First Party2 Months 30 Days
XANDR_PANIDFirst Party9 Years 18 Days
Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Cookie NameProviderDuration
receive-cookie-deprecationFirst Party2 Months 30 Days
Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Cookie NameProviderDuration
_fbpMeta Ad Network3 Months
_gcl_auGoogle Ads2 Months 30 Days
_pin_unauthPinterest Ads30 Days
A3First Party1 Year
ar_debugPinterest Ads30 Days
auditFirst Party30 Days
cFirst Party30 Days
csyncEquativ1 Year
IDEGoogle Ads1 Year 30 Days
khaosFirst Party30 Days
matchgoogleFirst Party30 Days
muc_adsX Ads1 Year 30 Days
personalization_idX Ads1 Year 30 Days
pidEquativ1 Year 30 Days
RCID2First Party1 Year
TapAd_3WAY_SYNCSFirst Party2 Months
TapAd_DIDFirst Party2 Months
TapAd_TSFirst Party2 Months
TDCPMFirst Party1 Year
TDIDFirst Party1 Year
tuuidFirst Party30 Days
tuuid_luFirst Party30 Days
wfivefivecFirst Party1 Year 30 Days

You may have the right to request that we disclose the following about your Personal Information, as defined by applicable law:

  • The specific Personal Information we have collected
  • The categories of Personal Information we have collected
  • The categories of sources from which we have collected your Personal Information
  • The business purpose(s) for collecting or sharing your Personal Information
  • The categories of Personal Information we disclosed for business purposes
  • The categories of third parties to whom we disclosed your Personal Information

If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service. 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to  privacy@martinellis.com. Please allow 30 days for a response.

To opt out of selling and sharing personal information, go to Your Privacy Choices.

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.

Cookie NameProviderDuration
Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Cookie NameProviderDuration
__stidFirst Party1 Year
__stidvFirst Party1 Year
_dc_gtm_UA-73100446-1Google Analytics1 Min
_gaGoogle Analytics1 Year 30 Days
_gidGoogle Analytics1 Day
anjFirst Party2 Months 30 Days
auidFirst Party30 Days
aumFirst Party30 Days
sbjs_currentFirst PartySession
sbjs_current_addFirst PartySession
sbjs_firstFirst PartySession
sbjs_first_addFirst PartySession
sbjs_migrationsFirst PartySession
sbjs_sessionFirst Party31 Mins
sbjs_udataFirst PartySession
SCMFirst Party21 Days
SCM1001249First Party21 Days
SCMsasFirst Party21 Days
umFirst Party30 Days
uuid2First Party2 Months 30 Days
XANDR_PANIDFirst Party9 Years 18 Days
Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Cookie NameProviderDuration
receive-cookie-deprecationFirst Party2 Months 30 Days
Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Cookie NameProviderDuration
_fbpMeta Ads3 Months
_gcl_auGoogle Ads2 Months 30 Days
_pin_unauthPinterest Ads30 Days
A3First Party1 Year
ar_debugPinterest Ads30 Days
auditFirst Party30 Days
cFirst Party30 Days
csyncEquativ1 Year
IDEGoogle Ads1 Year 30 Days
khaosFirst Party30 Days
matchgoogleFirst Party30 Days
muc_adsX Ads1 Year 30 Days
personalization_idX Ads1 Year 30 Days
pidEquativ1 Year 30 Days
RCID2First Party1 Year
TapAd_3WAY_SYNCSFirst Party2 Months
TapAd_DIDFirst Party2 Months
TapAd_TSFirst Party2 Months
TDCPMFirst Party1 Year
TDIDFirst Party1 Year
tuuidFirst Party30 Days
tuuid_luFirst Party30 Days
wfivefivecFirst Party1 Year 30 Days

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

  • Complying with legal obligations
  • Fulfilling contracts
  • Consent
  • Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Sending Promotional Communications, Fulfilling Customer Orders, Meeting Compliance & Legal Requirements, Processing Payments, Delivering Targeted Ads, Analyzing Data, Providing Customer Support, To evaluate or conduct any merger, acquisition, sale of any line of business, change in ownership, or financing transaction, and For any other purpose with your consent.

International Data Transfers

We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we endeavor to do so on the basis of Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC), the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, International Data Transfer Agreements (IDTAs) approved by the ICO, and as otherwise allowed by law. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. To request copies of our international data transfer safeguards, please contact us at moc.sillenitram@ycavirp. You may read more about international data transfer mechanisms at the following links:

Privacy Rights

Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.

Right to object. You have the right to object to our use of data about you.

Right to restrict processing. In certain circumstances, you have the right to restrict our processing of your personal data to storage only, subject to some exceptions. This right applies when:

  • You have contested the accuracy of your personal data and we are still verifying its accuracy.
  • Your personal data has been unlawfully processed under the GDPR.
  • You need for us to keep your data in order to establish, exercise, or defend a legal claim.
  • You have previously objected to our processing of your personal data and the status of that review is still pending.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Martinelli's

moc.sillenitram@ycavirp